How Do You Define Startup Success?

Posted by:

In 2013, Crisantos Hajibrahim launched gUnify, a firm that enables carriers to provide differentiated services by integrating Google Apps with communication services, essentially creating a unified communication platform. For example, gUnify can be used to provide a seamless bridge between a smart phone and Salesforce.com allowing users to see which customers have been called, track activity and flagging users when important contacts are on the line. Like many startups gUnify was a bootstrap effort. Crisantos had launched the firm with his own funds. Everything was out of pocket and given his limited resources there was no ability to accelerate development.…

Read More

Nir Eyal, Best Selling Author, Meets with Sand Hill East Clients

Posted by:

“How do you create products people use every day?” “What are the secrets of building services customers love?” “How can you create products that ‘hook' users?”   Nir Eyal, bestselling author of HOOKED: How to Build Habit Forming Products, answered these questions and more in a recent interactive workshop hosted by Sand Hill East. In this hands-on seminar, Nir provided Sand Hill East clients with tips on designing better products based on the framework he has constructed, and shared insights from years of research and professional experience. In this hands-on seminar, participants learned: Common design patterns of habit-forming products Stages of habit formation and how to…

Read More