Nir Eyal, Best Selling Author, Meets with Sand Hill East Clients

“How do you create products people use every day?” “What are the secrets of building services customers love?” “How can you create products that ‘hook’ users?”


Nir Eyal, bestselling author of HOOKED: How to Build Habit Forming Products, answered these questions and more in a recent interactive workshop hosted by Sand Hill East. In this hands-on seminar, Nir provided Sand Hill East clients with tips on designing better products based on the framework he has constructed, and shared insights from years of research and professional experience. In this hands-on seminar, participants learned:

  • Common design patterns of habit-forming products
  • Stages of habit formation and how to optimize it for user retention
  • The psychology of user behavior and how to build products that cater to human needs
  • Practical steps to ensure a product is used every day

About Nir Eyal
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded and sold two companies since 2003 and has taught the “Using Neuroscience to Influence Human Behavior” course as a lecturer at the Stanford Graduate School of Business. In addition to blogging at , Nir’s writing frequently appears in TechCrunch, Inc., The Harvard Business Review and Psychology Today. He is the author of the best selling book, “Hooked: How to Build Habit Forming Products.”